Padmanaba Sivakumar, C., Govinda Reddy, P., & Chandrasekaran, A. (2010). Corporate Social responsibility: An Analysis on How a Precept Becomes a Practice. International Research Journal of Social Sciences. 3 (2), 61-75. (ISSN N0. 0974-1674)
Padmanaba Sivakumar. C., & Srinivasan, P. T. (2010). The Relationship between Service Quality and Behavioural Outcomes of Hospital Consumers: An Empirical Study using Structural Equation Modelling. Marketology, 5 (3), 38-49.
Padmanaba Sivakumar. C., & Srinivasan, P. T. (2009). Involvement as Moderator of the Relationship between Service Quality and Behavioural Outcomes of Hospital Consumers. Asia-Pacific Business Review, 5 (4), 98-107. (ISSN No. 093-2470)
Padmanaba Sivakumar. C., & Govinda Reddy, P (2009). Dealing with Consumer Personalities – Understanding and Effectively Managing Consumers’ Personality Disorders in Marketing Spheres. Management Matters – LIBA Journal of Management, 1 (12), 50-55.
Her expertise encompasses a broad range of subjects, including Organisational Behaviour, Human Resource Management, Principles of Management, Business Law, Marketing Management, and Industrial Relations.
Teaching Interest / Subject Expertise
Services Marketing
Marketing Management
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Service Quality
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A Sustainable Urbanization through Rainwater Harvesting: A Business Solution in Indian Knowledge Systems and Sustainable Development in Business and Information Technology- A Diverse Perspective , ISBN 978-93-344-5330-0, pp 67-72
“Overview of Business Operations in Global Platform: HR Perspective” in International Journal of Advanced Scientific Research and Development, Vol.3, Special Issue 2, Oct 2016, ISSN: 2394-8906
“Women As A Contract Labour In The Unorganized Sector” in Compliance Management of Contract Labour, Dec 2015, ISBN:978-93-5273-588-4
“Growing role of Working Women in Industries” in Contemporary Research in India-IRHRG 2015 , Feb 2015, ISSN:2231-2137
“Gandhian Ethics in Contemporary Journalism” in Gandhian Vision, Aug 2015, ISSN: 2393 9486
“Rural Entrepreneur” in Entrepreneurship Development, Mar 2012, 1st Edition, Paramount Publishing House, ISBN: 978-81-922783-0-8